Copywriting

You copywriters, creative and webmaster, marketing or product managers and their work you need to create professional texts that sell? Then you have come to the right place.

A practical guide will teach you the production of texts in all areas in which today has every professional copywriter to navigate. You'll see how to create a quality name, title, slogan, advertisement or descriptive text, which draws the attention of the customer and will greatly help sell your service or product. Interpretation of the book contains, for greater clarity huge amount of very specific examples from practice. At the end of each topic Moreover, you will be able to practice the acquired skills in practical exercises.

The author of the book deals with subjects including the following:

• Analysis of customer and target audience in terms of their needs and wishes
• How to attract customers and bring his interest
• As a successful Internet presence and e-shop
• Making slogans, headlines, articles and stories that sell
• The right choice of keywords within the SEO
• How to promote on Facebook or Twitter
• Creating a successful PPC ads and regular newspaper classifieds
• How to write a good article PR for on-line and off-line media
• Choice of attractive names of products and packaging

About the Author:
Michael Horňáková at the time of publication student of the Faculty of Management at the University of Economics in Hradec Henry, specializing in information technology. Copywriting is devoted many years. Most focuses on SEO copywriting and internet marketing. As the author got for my bachelor thesis awards ESOP 2010.

For more information:
Number of pages: 256
EAN: 9788025132692
Author: Michael Horňáková